Course: Strategic Storytelling - Deliver your Message with Impact & Influence

Business strategy and storytelling expert Bob Caporale guides us through this learning journey to develop the key skills needed to create and deliver captivating business presentations and communicate with greater impact. Using a combination of both traditional and targeted storytelling tools and techniques, participants will learn how to organize, construct, and communicate their key messages in a way that will engage audiences, gain buy-in, and truly bring their business stories to life!

Course highlights

  • Engage your audience and gain their buy-in
  • Simplify the complex
  • Make data more meaningful
  • Demonstrate credibility & build trust

While… Harnessing the creativity, authenticity & emotion that makes you YOU!

We begin by introducing traditional storytelling frameworks, and then evolving those concepts into our business-based strategic storytelling arc. This framework serves as a foundation for crafting compelling business stories and presentations that are targeted to the audience needs.

We accomplish this by focusing on three main areas:

Part 1 – Understanding Your Audience

Learn key concepts of segmenting your audience, understanding their needs, and creating audience personas that will allow you to ultimately craft a story that is targeted at your audience’s main interests.

Part 2 – Crafting Your Story

Develop your business story and accompanying presentation storyboards using traditional storytelling tools, techniques, and concepts as a guide. Explore traditional storytelling frameworks and relate those concepts to the business-based strategic storytelling arc. This serves as a foundation for crafting compelling business stories and presentations that are targeted to the audience needs that were identified in Part 1 of the program.

Part 3 – Presenting Your Story

Learn and expand the five key skills needed to effectively present and communicate your business story to your targeted audience.

  • Presence – How you carry yourself and the image you choose to portray.
  • Projection – Amplifying your presence to ensure that your message is received.
  • Timing – Delivering your story in an order and pace that will maximize its impact.
  • Engagement – Making connections with your audience to hold their attention.
  • Authenticity – Being true to yourself and to the messages you wish to convey.

Note: Presenting your story can be in front of an audience, on the phone or via email. Leverage these skills to fit your delivery method.

Gain Manager Support for your Growth:

Support My Growth - Storytelling 2022_Page_1

About the Speaker:

Bob Caporale
Founder | Advisor | Facilitator
Strategy Generation Company

Bob Caporale

Some of the most successful strategies on Earth were developed mostly from the heart, rather than strictly from the mind.

Bob Caporale is the founder of Strategy Generation Company, a training and coaching business that specializes in strategic planning and story-telling.  Bob is also the owner and founder of Rawls Creek Studios, a multimedia production company through which he hosts and produces two separate business-related podcasts – Dear Strategy and Making It Real – as well as the business-comedy series, Beyond The Beef.

Drawing upon his experience as a successful corporate executive, a dynamic professional facilitator, and an independent musician and composer, Bob is passionate about developing key skills needed to create and deliver captivating business presentations and communicate with greater impact. Using a combination of both traditional and targeted storytelling tools and techniques, Bob guides professionals through how to organize, construct, and communicate their key messages in a way that will engage audiences, gain buy-in, and truly bring their business stories to life!

 


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Upcoming Events

To inquiry about regional activities, make a program suggestion, or volunteer to help with events, please contact info@mypwh.org
March 2, 2023 | 4:00 PM – 4:30 PM ET

Member Touchpoint March 2023

Whether you are a new member or just want to get re-engaged, join us for the Member Touchpoint. You will learn about th...
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February 2, 2023 | 4:00 PM – 4:30 PM ET

Member Touchpoint February 2023

Whether you are a new member or just want to get re-engaged, join us for the Member Touchpoint. You will learn about th...
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January 5, 2023 | 4:00 PM – 4:30 PM ET

Member Touchpoint January 2023

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March 16, 2023, 5:30 PM – 6:15 PM ET

Cocktail Hour Chat: March 2023

Grab your favorite cocktail or mocktail and lets chat virtually. This is meant to be an interactive session and an oppo...
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February 16, 2023 | 11:00 AM - 11:45 AM ET

Coffee Chat: February 2023

Join us for a coffee chat. Grab a cup of coffee or whatever wake up drink you prefer, and let's chat virtually.  This i...
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January 18, 2023 | 12:00 PM – 1:00 PM ET

Webinar: How Women Rise

Women are breaking barriers at a faster pace than previous decades and yet, we can still get in our way of our full pot...
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December 15, 2022 | 11:00 AM - 11:45 AM ET

Coffee Chat: Year in Review

Join us for a 'year in review' coffee chat. Grab a cup of coffee or whatever wake up drink you prefer, and let's chat v...
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December 1, 2022 | 4:00 PM – 4:30 PM ET

Member Touchpoint December 2022

Whether you are a new member or just want to get re-engaged, join us for the Member Touchpoint. You will learn about th...
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December 14, 2022 | 12 PM ET

Webinar: Year in Review

Wrap up 2022 equipped with an understanding of the important challenges impacting health care manufacturers, distributo...
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