Course: Strategic Storytelling - Deliver your Message with Impact & Influence

Course highlights

• Engage your audience and gain their buy-in
• Simplify the complex
• Make data more meaningful
• Demonstrate credibility & build trust

While… Harnessing the creativity, authenticity & emotion that makes you YOU!

We begin by introducing traditional storytelling frameworks, and then evolving those concepts into our business-based strategic storytelling arc. This framework serves as a foundation for crafting compelling business stories and presentations that are targeted to the audience needs.

We accomplish this by focusing on three main areas:

Part 1 – Understanding Your Audience

Learn key concepts of segmenting your audience, understanding their needs, and creating audience personas that will allow you to ultimately craft a story that is targeted at your audience’s main interests.

Part 2 – Crafting Your Story

Develop your business story and accompanying presentation storyboards using traditional storytelling tools, techniques, and concepts as a guide. Explore traditional storytelling frameworks and relate those concepts to the business-based strategic storytelling arc. This serves as a foundation for crafting compelling business stories and presentations that are targeted to the audience needs that were identified in Part 1 of the program.

Part 3 – Presenting Your Story

Learn and expand the five key skills needed to effectively present and communicate your business story to your targeted audience.

• Presence – How you carry yourself and the image you choose to portray.
• Projection – Amplifying your presence to ensure that your message is received.
• Timing – Delivering your story in an order and pace that will maximize its impact.
• Engagement – Making connections with your audience to hold their attention.
• Authenticity – Being true to yourself and to the messages you wish to convey.

Note: Presenting your story can be in front of an audience, on the phone or via email. Leverage these skills to fit your delivery method.

Gain Manager Support for your Growth:

About the Speaker:

Bob Caporale
Founder | Advisor | Facilitator
Strategy Generation Company

Some of the most successful strategies on Earth were developed mostly from the heart, rather than strictly from the mind.

Bob Caporale is the founder of Strategy Generation Company, a training and coaching business that specializes in strategic planning and story-telling.  Bob is also the owner and founder of Rawls Creek Studios, a multimedia production company through which he hosts and produces two separate business-related podcasts – Dear Strategy and Making It Real – as well as the business-comedy series, Beyond The Beef.

Drawing upon his experience as a successful corporate executive, a dynamic professional facilitator, and an independent musician and composer, Bob is passionate about developing key skills needed to create and deliver captivating business presentations and communicate with greater impact. Using a combination of both traditional and targeted storytelling tools and techniques, Bob guides professionals through how to organize, construct, and communicate their key messages in a way that will engage audiences, gain buy-in, and truly bring their business stories to life!