Why Influence is One of the Most Underrated Skills in the Workplace

| Eryn Veronesi

In today’s fast-paced, cross-functional work environments, the ability to influence has quietly become one of the most important skills a professional can develop. It’s not just for senior leaders or sales teams — it’s essential for anyone trying to move ideas forward, drive collaboration, or make an impact.

Influence is the power behind effective communication, trusted leadership, and lasting change. And yet, it’s not something most of us are ever formally taught.

Whether you’re navigating team dynamics, presenting new ideas to leadership, or coordinating across departments, knowing how to influence without relying on authority can unlock new opportunities and strengthen your role in any organization.

Why Influence Matters More Than Ever

Today’s workplace demands more than doing your job well. You need to:

  • Gain support for your ideas
  • Collaborate across silos
  • Earn trust and credibility
  • Navigate resistance with confidence
  • Lead even when you’re not in charge

Especially in environments with tight resources, shifting priorities, and increased scrutiny, influence becomes your edge. It's the key to working smarter — not just harder.

Practical Ways to Start Strengthening Your Influence

  1. Clarify Your Personal Brand 
    Know how you want to be perceived. Are you reliable? Strategic? A problem solver? Defining your brand helps others know what to expect from you — and trust you faster.
  2. Earn Trust, Don’t Assume It 
    Influence starts with trust. Build credibility by following through, actively listening, and showing others that you understand their goals, too.
  3. Adapt to Your Audience 
    Tailor your message based on who you’re speaking to. What matters to them? Why should your idea or input matter in their world?
  4. Use “Win-Win” Framing 
    Instead of pushing your own agenda, position your idea as a solution that benefits others. People are more likely to support what helps them succeed.
  5. Strengthen Key Relationships 
    Influence isn’t just about big presentations. It’s about having the right conversations, with the right people, at the right time.

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If you're looking to sharpen your ability to influence and lead at any level, Professional Women in Healthcare is offering a powerful development course that dives into these topics and more. You’ll walk away with proven strategies, and the confidence to lead with purpose and impact.

Registration is open through August 29

Learn more and reserve your spot here: Course: Master the Art of Strategic Influencing

Don’t underestimate the power of influence — it could be the most valuable skill you build this year.