The Importance of Networking, by Kristy Spairana

11/08/2016 11:31 AM | Anonymous member (Administrator)

We have all heard time and time again that in order to get ahead in life, it’s all about who you know. I’m here to tell you that isn’t the case anymore. It’s about WHO KNOWS YOU!

In order to succeed in any aspect of your career, you have to be willing to put yourself out there and build relationships with people. Technology has made it easy to connect with people artificially through social media platforms but how often do you make a face to face impression on someone? My guess would be that it isn’t as often as it should be.

I recently read an article on a website called Girls Guide to Project Management. In this article, the author shared six reasons as to why you should network.

1.  Networking is Not Selling. Networking is about finding opportunities that may interest you, learning more about them, and volunteering your help to complete projects.

2. Networking builds relationships. Once a career starts to take off, the relationships that you build along the way become crucial parts of your journey as a businesswoman. Some of the people that you meet can become some of the best friends you’ve had and excellent partners in business.


3. Networking is expected. In any career, it is expected for you to network with people you come in contact with. Customer service wants to build relationships with buyers because down the road; there may be an opportunity that could come up for them and you will be thought of first. Why? Because you invested time getting to know the person.

4. Networking is good for you. I get it, talking to new people can be scary. Stepping into the unknown world of a new business sector can be scary, but honestly, it is one of the best things that you can do! Talking with these people will help you understand the industry better and learn about the challenges and successes that you may come across. This is an easy way to educate yourself.

5. Networking can further your career. We have all searched job boards looking for new opportunities but let’s be honest – not all jobs are posted out there for the world to see. If you make the right impression on someone, your name will come to mind when the new position is discussed, and it could be the opportunity of a lifetime! You can return the favor later to someone else who left a good mark on you.

6. Networking is a virtuous circle. If you think about sales and how leads generate new business and the more you have, the more business you stand to acquire. The same goes for networking! As your circle grows with new people from different sectors, so does your opportunities as a person and a career woman. It may seem tedious but think about the potential your network could have on your future if you manage it correctly.


What are some of your opinions on networking? Is it worth it? Do you have a success story you can share?